The Japanese-language newspaper, whose final edition rolled off the presses January 1, was a victim of declining sales, an ageing readership and the Internet. Its owner, Helena Mizumoto, said an online version may be launched in the future.
Sao Paulo Shimbun was founded in 1946, shortly after the end of World War II. Mizumoto said that before the Internet and cable television, immigrants would call the newspaper to find out where they could find Japanese-owned business.
"The Google of the community was here," Mizumoto said, adding that the newspaper was instrumental in letting expats know that Japan had lost the war.
For decades Sao Paulo Shimbun, from its offices in São Paulo's Asian neighborhood of Liberdade, served as the main reference point for Japanese living in the South American country. While mainly in Japanese, it printed a few pages in Portuguese as well.
Japanese expats got most of their national and international information from the Sao Paulo Shimbun up until the 1990s, but that "ended with Internet and the NHK Japanese news channel," said Eduardo Nakashima, secretary general of the Brazil-Japan Cultural Alliance.
In Liberdade, Nobukazu Kanomata, an 83-year-old massage therapist who was born in Japan and came to Brazil after the war, said the newspaper closed "because there are fewer people in the community able to read Japanese and the quality of its articles got worse."
Kanomata spoke in the main square of Liberdade where he goes every morning at 6am to practice radio taiso exercises with other elderly Japanese immigrants.
Businessman Yoshikatsu Yamashita said he only read the part of the newspaper printed in Portuguese "because the part in Japanese was a bit difficult."
Brazil's first Japanese migrants arrived in the port of Santos aboard the steamship Kasato Maru on June 18, 1908, spurring a wave of immigration that grew to about two million people. They introduced foods that changed Brazilian cuisine and farming techniques that helped turn Latin America's biggest country into an agricultural superpower.
The arrival of the first immigrants was the result of negotiations between Japan and São Paulo state, where most Japanese-Brazilians still live. Japan needed an escape valve for poor farmers, who were left out of the country's rapid modernisation beginning in the late 1800s. Meanwhile, São Paulo coffee growers needed more workers to tend to their coffee plantations.
Like many immigrant groups, the early settlers planned to return home in two to five years and start new lives with their earnings. But they quickly realized they would never save enough for a return ticket. Many eventually migrated to urban centers or to other rural areas.
While slicing fish at a restaurant, sushi chef Hiro Konno said: "I don't think we should disconnect so much [from Japanese culture]. Those of us who have Japanese roots should do more to preserve them. For me, the closing of the newspaper is very sad."