In what can only be described as a total rarity, Argentina's press united in one voice on Thursday, calling on citizens to act responsibly in the face of the coronavirus pandemic.
Echoing the behaviour of media in European countries, local newspapers splashed their frontpages with a white message on blue background, calling on citizens to help "put the brakes" on the virus.
"We stop the virus together," it read. "Let's make the responsibility viral. #WeAreResponsible."
The initiative came from the ADEPA press organisation and was backed by support from media associations and the advertising industry.
On the reverse of the wrap-around, placed before each paper's respective frontpages, was advice about combatting the virus.
"Faced with the global advance of the pandemic and the impact it is having on our country, the media are uniting their voices and actions in pursuit of a univocal and forceful message, to express, together with the citizens, the need for us all to commit ourselves to containing the virus and caring for people," Adepa pointed in a statement.
In Argentina, the number of infected people has risen to 97, of which three have died, according to the most recent report on Wednesday.
The government of President Alberto Fernández has taken numerous measures such as closing borders for non-resident foreigners, a 14-day quarantine for those arriving from the most affected countries, suspension of classes, and reduction of public transportation, among others.