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CULTURE | 25-04-2024 16:26

Argentina’s 60-year-old Miss Universe hopeful challenges age-old beauty norms

Sixty-year-old Alejandra Rodríguez, from La Plata, hopes to compete in the Miss Universe pageant that will take place in Mexico City later this year – but first, she needs to win Argentina's domestic crown.

In a remarkable turn of events, Alejandra Marisa Rodríguez, a 60-year-old contestant from La Plata, has emerged victorious in the Miss Universe Buenos Aires pageant, challenging age-old beauty norms and inspiring women worldwide.

Defying conventional standards, Rodríguez, a seasoned lawyer, legal advisor and journalist, triumphed over 34 contestants of varying ages, ranging from 18 to 73 years old. Her win not only symbolises a personal achievement but also signifies a broader cultural shift towards inclusivity and diversity in beauty pageants.

Rodríguez's victory comes at a pivotal moment in the history of beauty pageants, where traditional criteria are being reevaluated and redefined. With her diverse background and vibrant personality, she embodies a new paradigm of beauty—one which transcends physical appearance and embraces individuality, passion and resilience.

"I am very happy to be representing this new paradigm in beauty pageants," Rodríguez expressed in an interview with El Trece.

"We are inaugurating a new stage in which women represent not only physical beauty but another set of values. I am the first in this generation to start with this."

Her journey to the crown was made possible by recent modifications in pageant regulations, including the elimination of strict age limits. By embracing these changes, pageants like Miss Universe are evolving to reflect the diverse tapestry of womanhood and empower women of all ages to pursue their dreams.

Beyond her professional accomplishments, Rodríguez's interests in nature, healthy living, music, and culture showcase a multifaceted personality which resonates with audiences worldwide. Her dedication to a healthy lifestyle and self-care underscores the importance of holistic well-being in the pursuit of one's goals.

As Rodríguez sets her sights on the next milestone — the title of Miss Universe Argentina 2024 — her journey serves as an inspiration for women everywhere to defy social expectations and embrace their unique strengths and passions.

The Miss Universe Buenos Aires Province organisation celebrated Rodríguez's victory on their Instagram page, highlighting her as a beacon of hope and change in the world of beauty pageants. With her unwavering spirit and determination, Rodríguez is poised to make a lasting impact on the global stage, proving that beauty knows no bounds and age is just a number.

 

– TIMES/AFP

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