A new generation of rising fashion stars alarmed by the plight of the planet are designing in a radically different way to their elders.
Some of the most interesting shows of Paris fashion week -- once notorious for its decadence and waste -- have come from millennials and Generation Z creators rejecting the over-consumption they were brought up with.
Marine Serre, whose last catwalk show featured evening dresses made from old bedspreads, warned this time of "the war on the climate destroying civilisation as we know it" with a collection created from upcycled and repurposed materials.
The 27-year-old's brand is one of the fastest growing in France, with her sporty but fiercely feminine clothes and accessories snapped up as soon as they are made. Sales have rocketed five-fold in a year.
Putting the planet first is a given for this new generation of designers showing in Paris.
For that to happen consumers and creators need to rekindle their emotional connection with clothes, said Emma Hedlund and Saif Bakir, the Swedish couple behind CMMN SWDN, which in the running for this year's International Woolmark Prize.
That means learning to find "beauty and charm" in the worn and torn, the couple told AFP.