President Mauricio Macri and leading members of the ruling PRO Party met Friday at the Olivos Presidential Palace to deliberate on the government's social media strategy for the 2019 election campaign.
Despite a slight rebound recently, Macri's poll numbers have shown little signs of improvement as October approaches. Most pollsters believe a neck-a-neck contest is likely to play out between Macri and Alberto Fernández, the presidential hopeful backed by former president Cristina Fernández de Kirchner as his running mate.
Macri would lose to the Fernández-Fernández ticket in a run-off vote, the Rouvier and Opinaia pollsters reported last week.
Showing the agility of the government's communication strategy, President Macri on Saturday launched a series of posts on his social media accounts asking users if they preferred the past or the present. The questions were accompanied by before-and-after photos of areas of the country where his government has invested in public works projects.
"In each of these cases, a huge majority composed of thousands of people have chosen the photos of today. However, it's very strange that a small group (12 percent approximately) have chosen the past. Why did they choose the past?", Macri wrote in a separate post following the results one of his polls.
During Friday's meeting, Durán Barba focused on the need to create viral material across Facebook, Twitter and Snapchat, with particular emphasis on WhatsApp, Perfil reported.