Cabinet Chief Marcos Peña's office has launched a social-media campaign to improve and defend President Mauricio Macri's image against criticism amid Argentina's ongoing financial crisis, much of which has been directed at the president.
The hashtag "#1000díasMM" - referring to Mauricio Macri's first 1,000 days in office - accompanies a series of posts about the perceived achievements of the administration's economic and social policies.
"We are constructing an economy on a solid base and with no distortions", the Cabinet Chief's @cartadejefatura Twitter account states.
The account highlights infrastructure projects, lines of credit, the fight against drug-trafficking, reforms to the commercial air travel market and freedom of expression in public media, as some of the perceived top achievements of the administration.
On Monday, President Macri announced a reduction in the size of his Cabinet and the merging of several ministries. The move is seen as a response to frustration over the micro-management of Marcos Peña across a number of briefs, including the government's communication strategy.
Macri has reportedly asked his Cabinet to "study" the government's achievements in order to engage in a broad public defence of its policies and future direction.
One of the first signs of change came on Monday following a Cabinet meeting. Usually, it would be Peña who speaks to the press following the meeting. However, this time it was the turn of Interior Minister Rogelio Frigerio and Social Development Minister Carolina Stanley.