Iconic French magazine Marie Claire has launched a new local edition for Argentine readers.
Earlier this week, Marie Claire Argentina was officially launched by Editorial Perfil SA, the same publishing house that prints the Buenos Aires Times.
"Despite the difficult situation in the magazine business, some brands transcend time and space, which is why Editorial Perfil has partnered with Marie Claire to launch a local edition, one of the first large-scale launches in the country for years,” said Agustino Fontevecchia, Editorial Perfil's executive director, about the launch.
Marie Claire magazine, which was founded in France in 1937 by Jean Prouvost, is currently published in 29 different countries across the world, with a readership of 93 million people. Through Editorial Perfil, Marie Claire Argentina will be distributed monthly, in print format, throughout Argentina, Chile, Uruguay, Paraguay and Bolivia.
This month, the magazine’s cover star is 23-year-old Argentine model Sofia Reynal, who in this month’s edition discusses what it was like growing up as a young model in the fashion industry and how her life has changed since she began living in New York City.
In addition to its print run, Marie Claire Argentina will also provide daily content on its website marieclaire.perfil.com, focusing on topics like beauty, fashion, lifestyle, people and society.
"By combining style and ease, in terms of fashion and beauty, Marie Claire Argentina seeks to have a strong, respectful and active connection with women and their reality, women’s lives,” said Andrea Arbelaiz, Executive Editor of Marie Claire Argentina.
Jean de Boisdeffre, the Executive Director of Marie Claire International voiced the company’s hope that the new venture will impact upon the daily lives of women in Argentina as well.
“Marie Claire is an ideal product for the Argentine market and will open new horizons for women in this country,” he said.